Australia. (WHY ARE YOU YELLING??)
How do you go about marketing yourself? Especially if you want a JOB in marketing, but technically you’ve never done it before?
That’s what I’m doing. I’ll have to convince the doubters, HR reps, and hiring managers out there that not only am I a great fit, I am the fit for their team. It’s easy for people to overlook [my] highly transferable skills and attributes and just look for the easy fit, to grab someone that’s had the “proper” experience who’s done the job before. The challenge is getting some to take a chance on me. I’ll tell you I’m a sure bet, but it’s not for my confidence to decide.
Don’t get me wrong, I’m a humble guy at heart and I would never claim to be more qualified than I am. BUT - I do know who I am and what I can do, better than anybody else out there. That’s the part I -and all job seekers out there -have to show to the world and articulate carefully.
My first stab at grabbing some attention is the link above. It has been active since Friday (3/4/11) afternoon at about 2:00pm, and is a paid LinkedIn advertisement that I put up to a very targeted audience. I got an email about a week ago offering $50 in free advertising from LinkedIn. I didn’t think much of it at first, but then I thought, “$50 for free is $50 wasted if I don’t do something with it,” so I decided to advertise ME. Above is one of 3 variations of an ad I created that simply directs people to my LinkedIn profile. I was constricted to a 25-character headline, along with a 75-character description that [hopefully] gets people to click on the link and find out a little more about me and my experience. From there, the experience on my LinkedIn profile is clear and my goals are stated for all to see. My resume is readily available, and my recommendations out there for the world to read (still working on getting these at the moment…).
Here’s the idea: If I can catch one eye at one company with what I’ve done, why couldn’t they trust me to catch more eyes and put together more campaigns? I will be updating this page with stats to see if I get any click-throughs, and will track my progress until my $50 is out, or until I’ve at least gathered some data and feedback.
The tools that LinkedIn gives you are fantastic. I could break down who I wanted the targeted ad shown to by age, gender, groups I’m in, location, company, industry, and even job title. I chose to go with these filters:
Location: Orange County, San Diego, Los Angeles
Job Title: Marketing, Sales, HR, Creative, IT, Administrative, Consultant, Business Development, Public Relations
Company: Volcom, Quiksilver, Hurley, Oakley, Metropark, Pac Sun, La Jolla Group, In-N-Out Burger, Blizzard, Earthbound Media Group, Deloitte, Experian, Experian Marketing Group, Google.
That narrowed it down to about 3,500 targeted LinkedIn members that I may or may not already be connected to. Even if they don’t click on the ad, they may start to subconsciously recognize my face, so when they do see my profile or meet me in person, I will already look familiar to them. And if they don’t click - it costs me nothing!
**At the time I started writing this, 3/2/2011 at 2:51pm, I already had 477 impressions (free!), and 0 clicks. This was after about 2 hours of the ad campaign being active.**
Worst case scenario, maybe they read about it here and give me points for the effort. After all, I’m trying my hand at something new, and everyone is looking for someone that can think outside the box. Hopefully this hits the mark with someone.
**Update: As of 5:00pm on Monday, 3/7/11, I’ve still had 0 clicks, but 3,728 impressions! Hopefully someone will recognize my face soon..**